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Are They The Same? Mum Shocked To Find New Look Label Sewn Into Primark Top

A MUM of three was left questioning the price of clothes on the high street after she spotted a New Look label sewn into a Primark top.

Kirsty Hammond, 29, was out shopping in Primark with her 11-year-old son Kye in Bristol when she stumbled across the fashion faux pas.

 Kirsty was out shopping for work clothes with her son Kye in Bristol
Kirsty was out shopping for work clothes with her son Kye in Bristol

At the time, the Community Development worker from North Somerset was out shopping for a birthday present and some new clothes for work during the school holidays a few weeks ago.

“I was looking through the tops, trying to find my size and I saw a New Look label sewn into one of them,” Kirsty told the Sun Online.

“It had a New Look label at the back but also  had the Primark price tag on it.

“What are you paying for when you shop at New Look? It can’t be better quality.

 Kirsty spotted the top had the wrong brand's label when she was searching for her size
Kirsty spotted the top had the wrong brand’s label when she was searching for her size

“The prices are more expensive but if it’s coming from the same factory, then what’s the point in paying more?”

Primark is famed for it’s cheap and cheerful clothing, which are often similar styles to designer clothes but are considered to be of a lower quality.

Kirsty, who has three children between the ages of 18 months and 11-years-old, was browsing the shelves of the budget clothes store hoping to pick up a few new things for her work wardrobe.

Instead of finding the garment to have the “Atmosphere” – Primark’s fashion line – label to be sewn into it, it had a New Look tag instead.

The black top was in a size 18 and had a colourful print on the front. According to the New Look label, it was made in Turkey.

The top did have an Atmosphere price tag attached to it, which Kirsty found when shopping in the store on Horsefair near Cabot Circus in Bristol.

She said: “I like going to Primark because it’s good for basics and it’s got some good stuff for the kids.

“Normally, New Look is out of my price range but it seems like I’m paying for the same thing for less money in Primark.

“Think about all of those people who say they won’t shop in Primark for ethical reasons but they’re getting the same thing at New Look.

“It’s really made me think differently about some of the more expensive shops.”

A Primark spokesperson said that the labelling had been done in “error”.

They explained: “All our garments undergo thorough quality checks and it is disappointing that our high standards were not met on this occasion.

“We will be investigating how this error occurred with our supplier.”

New Look does not want to add a comment on the story because it’s not a product from their store.

Last year, Primark customer Abbie Bowman found what she believed to be a coded message from a factory worker on her husband’s pants.

In 2013, the clothes store paid £10 million in compensation after a factory in Bangladesh where Primark clothes were manufactured collapsed, killing more than 1,000 people.

The bargain retailer announced yesterday that sales are booming, despite having to reduce the size of three out of its eight US stores.

The retailer, which has 345 stores worldwide, was said to have “performed particularly well in the UK”, where it has 182 outlets including its flagship store in on Tottenham Court Road.